Evergreen guides and honest comparisons on Google Ads, Meta Ads and PPC tools.https://ppcradar.modernitos.com/enhttps://ppcradar.modernitos.com/en/guides/performance-max/https://ppcradar.modernitos.com/en/guides/performance-max/A practical guide to Performance Max in Google Ads: channels, asset groups, coexistence with Search, new channel controls and key reports.Mon, 02 Nov 2026 00:00:00 GMThttps://ppcradar.modernitos.com/en/guides/meta-advantage-plus/https://ppcradar.modernitos.com/en/guides/meta-advantage-plus/What Meta Advantage+ includes (sales, leads, audience, placements and budget), what changed when ASC was renamed and how to run a fair test.Mon, 02 Nov 2026 00:00:00 GMThttps://ppcradar.modernitos.com/en/guides/google-ads-account-structure/https://ppcradar.modernitos.com/en/guides/google-ads-account-structure/Account, campaigns and ad groups: a simple Google Ads structure that works alongside Performance Max, AI Max and channel prioritisation.Mon, 02 Nov 2026 00:00:00 GMThttps://ppcradar.modernitos.com/en/guides/enhanced-conversions-consent-mode-v2/https://ppcradar.modernitos.com/en/guides/enhanced-conversions-consent-mode-v2/What Google Ads consent mode (basic and advanced) and enhanced conversions do, their parameters and the order to implement them.Mon, 02 Nov 2026 00:00:00 GMThttps://ppcradar.modernitos.com/en/guides/import-google-ads-into-microsoft-advertising/https://ppcradar.modernitos.com/en/guides/import-google-ads-into-microsoft-advertising/Quick, smart or advanced import from Google Ads into Microsoft Advertising: steps, what to review afterwards and how to stop campaigns reactivating.Mon, 02 Nov 2026 00:00:00 GMThttps://ppcradar.modernitos.com/en/guides/optmyzr-vs-adalysis/https://ppcradar.modernitos.com/en/guides/optmyzr-vs-adalysis/Optmyzr and Adalysis compared: platforms, how pricing works, discounts, trials, audits and automation. Data from their official websites.Mon, 02 Nov 2026 00:00:00 GMThttps://ppcradar.modernitos.com/en/guides/madgicx-vs-birch-revealbot/https://ppcradar.modernitos.com/en/guides/madgicx-vs-birch-revealbot/Madgicx and Birch (formerly Revealbot) compared: focus, platforms, plans, published prices, trials and automation for Meta Ads.Mon, 02 Nov 2026 00:00:00 GMThttps://ppcradar.modernitos.com/en/guides/best-ppc-tools/https://ppcradar.modernitos.com/en/guides/best-ppc-tools/Optmyzr, Adalysis, Opteo, Madgicx, Birch and Semrush: what each is for, platforms, official prices and who it suits. No made-up reviews.Mon, 02 Nov 2026 00:00:00 GMThttps://ppcradar.modernitos.com/en/guides/best-looker-studio-connectors-ads/https://ppcradar.modernitos.com/en/guides/best-looker-studio-connectors-ads/Windsor.ai, Dataslayer, Porter Metrics and Supermetrics: official prices, included accounts, trials and who each ad data connector suits.Mon, 02 Nov 2026 00:00:00 GMThttps://ppcradar.modernitos.com/en/guides/best-click-fraud-protection-tools/https://ppcradar.modernitos.com/en/guides/best-click-fraud-protection-tools/ClickCease, TrafficGuard, ClickGUARD and Lunio: official prices, platforms covered, trials and who each click fraud protection tool suits.Mon, 02 Nov 2026 00:00:00 GMThttps://ppcradar.modernitos.com/en/guides/best-competitor-ad-intelligence-tools/https://ppcradar.modernitos.com/en/guides/best-competitor-ad-intelligence-tools/Semrush, SpyFu, Similarweb and Google's Ads Transparency Center: official prices, what data they give and who each ad intelligence tool suits.Mon, 02 Nov 2026 00:00:00 GMThttps://ppcradar.modernitos.com/en/guides/semrush-vs-se-ranking/https://ppcradar.modernitos.com/en/guides/semrush-vs-se-ranking/Semrush vs SE Ranking for PPC: a dedicated Advertising toolkit versus included paid data, official prices, limits and who each one suits.Mon, 02 Nov 2026 00:00:00 GMThttps://ppcradar.modernitos.com/en/guides/windsor-ai-vs-dataslayer/https://ppcradar.modernitos.com/en/guides/windsor-ai-vs-dataslayer/Windsor.ai vs Dataslayer, with Supermetrics as a benchmark: official prices, accounts, users, sources, trials and who each connector suits.Mon, 02 Nov 2026 00:00:00 GMThttps://ppcradar.modernitos.com/en/guides/clickcease-vs-trafficguard/https://ppcradar.modernitos.com/en/guides/clickcease-vs-trafficguard/ClickCease vs TrafficGuard: official prices, channels covered, trials, support and who each click fraud protection tool suits.Mon, 02 Nov 2026 00:00:00 GMT