PPCradar by Modernitos — PPC NewsDaily edition on paid media and PPC (Google Ads, Meta Ads, Microsoft Ads, TikTok, LinkedIn, Amazon Ads) for professionals and agencies.https://ppcradar.modernitos.com/enA paid ChatGPT click is worth a third of a Google one, and Meta changes how it counts saleshttps://ppcradar.modernitos.com/en/news/2026-11-02/https://ppcradar.modernitos.com/en/news/2026-11-02/An academic study of 1,898 shops estimates a paid ChatGPT visit is worth $0.89, against $2.45 on Google. Meta will turn on device-side conversion measurement by default on 12 November (not in the EU or UK), and Google takes AI Mode ads to 10 more countries. Also: X opens lead ads to everyone, a warning about fake Google Ads strategists and a new offers section in Promotions.Mon, 02 Nov 2026 13:45:00 GMTPPC News