About PPCradar

PPCradar by Modernitos is a bilingual (Spanish and English) publication about paid digital advertising: Google Ads, Meta Ads, Microsoft Advertising, TikTok Ads, LinkedIn Ads, Amazon Ads and the tools around them. It is made for PPC professionals, agencies and businesses that manage their own campaigns.

What we publish

• PPC News: a daily edition with 4–6 stories, prioritising the last 24 hours. Older stories are clearly labelled with their publication date.
• Guides and comparisons: evergreen articles based on each platform's official documentation. We only compare genuinely comparable tools.
• Newsletter: the edition and new guides by email, only if you subscribe.

How each news story is made

• Every story shows its outlet, its publication date and time (or "time not published" / "date not verified" when we could not check it) and links to its sources, which we check respond before publishing.
• Facts, Analysis and Opinion are separated: facts restate the sources; analysis and opinion are PPCradar's and are labelled as such.
• We prefer official sources (platform blogs and help centres) and specialist trade press. We do not invent news, dates or sources, and we do not repeat stories already covered in earlier editions unless there is a substantive update.
• Each edition ends with open questions: what we don't yet know.

Guides and data

Guides cite their sources at the end. Prices and plans come from each tool's official pricing page and show the date they were checked. Platforms change often; if you spot an error, write to ppcradar@modernitos.com.

Images

Most of PPCradar's illustrations are created with AI for this publication; they do not show real products or interfaces. They follow our own style (soft clay and frosted glass on bright gradients) and we review each one so it contains no text, brand logos or people. We don't use stock photos, third-party screenshots or official brand logos. The PPCradar logo and favicon are original SVG.

Affiliates and independence

Some guides have prepared slots for affiliate links. Today none is active. If one is activated, the link will be marked as sponsored and the page will show a disclosure. Affiliates never change data or verdicts. PPCradar is not affiliated with Google, Meta, Microsoft, TikTok, LinkedIn or Amazon.

Who is behind it

PPCradar is a Modernitos (modernitos.com) publication, sister of VibeStack, our AI tools publication. Contact: ppcradar@modernitos.com. Advertising: ads@modernitos.com.

Fonts and licences

Fonts are self-hosted under the SIL Open Font License 1.1: Bricolage Grotesque (licence), Instrument Sans (licence) and IBM Plex Mono (licence).