Guides
PPC guides and comparisons
Practical, evergreen guides to Google Ads, Meta Ads and Microsoft Advertising, and comparisons of PPC tools that do the same job. Every fact comes from official documentation or a cited source, with a quick answer at the top and an FAQ.
For daily updates, see PPC News.
Guides
Best tools
Comparisons
Frequently asked questions
Where does the data in the guides come from?
From each platform's official documentation (Google Ads Help, Microsoft Learn, Meta for Business) and the tools' official pricing pages. Every guide lists its sources at the end and shows when it was checked.
How do you choose what to compare?
We only compare genuinely comparable tools that solve the same job, such as Optmyzr and Adalysis for search accounts, or Madgicx and Birch for Meta Ads automation.
How are the "best tools" lists put together?
We group tools that do the same job, take prices and features only from their official pages with the date checked, say who each one is for and keep our opinion in a separate section. We don't publish ratings or reviews we haven't verified.
Do the guides contain affiliate links?
Not today. Some comparisons have prepared slots; if one is activated, the link is marked as sponsored and the page shows a disclosure. Affiliates never change data or verdicts.
How often are they updated?
When a platform changes a feature, policy or price that affects the guide. Each guide shows its last update date and the guides RSS feed announces new ones.