Comparison · Google Ads · Microsoft Ads
Optmyzr vs Adalysis: PPC tool comparison (2026)
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Contents
Optmyzr and Adalysis are two of the most used suites for auditing, optimising and automating paid search accounts. Both charge by your monthly ad spend and work on Google Ads and Microsoft Ads. The difference is scope: Optmyzr covers more platforms and automation; Adalysis focuses on Google and Microsoft with unlimited accounts and users on every plan.
The comparison in one table
| Item | Optmyzr | Adalysis |
|---|---|---|
| Platforms | Google Ads, Microsoft Ads, Amazon Ads, Meta Ads, LinkedIn Ads and Yahoo! Japan Ads | Google Ads and Microsoft Ads |
| Plans | Essentials, Premium and Enterprise | Three tiers with all features; support, onboarding sessions and trial differ |
| How price is set | By monthly spend tier (25K to 500K+ in the selector) | By monthly ad spend in USD |
| Discounts | 30% with annual prepaid billing | 10% six-monthly, 15% annual |
| Trial or guarantee | 30-day money-back guarantee (first subscription) | 30-, 45- or 60-day free trial depending on plan |
| Accounts and users | By plan (extra accounts as an add-on) | Unlimited Google Ads and Microsoft Ads accounts and users |
| Commitment | No contract; no refunds for unused days | Cancel anytime and pay for the month in progress |
Optmyzr: breadth and automation
According to its pricing page, Optmyzr offers manual and automated bidding, account and feed audits, white-label reports, Shopping and Performance Max management, multi-account budget control and its Rule Engine for automating optimisations with your own rules (weekly or monthly on Essentials, daily on Premium and up to hourly on demand on Enterprise). Amazon, Meta and LinkedIn tools are included in every plan; the Amazon tools are also advertised separately "starting at $66/month".
On AI, it includes the Sidekick assistant and MCP access to connect Optmyzr to Claude, ChatGPT and other AI tools. The setup service costs $199 per hour (Premium includes 1 hour, Enterprise 4), and migration from another platform is included on Premium and Enterprise.
Adalysis: auditing and analysis for search
The Adalysis pricing page highlights 100+ customisable audit checks, custom alerts, budget tracking and projections, performance monitors, 40+ PPC tools (keyword, search term and n-gram analysis, aggregate quality scores), an RSA asset manager, Performance Max data and white-label reports. Critical alerts arrive by email or Slack.
Two practical details: Adalysis says it does not appear as a user or manager on your Google Ads account and makes no changes without your explicit permission. And if your spend moves to another tier, it adjusts the plan automatically and emails you four days before.
Which one to choose?
- Choose Optmyzr if you manage several platforms (including Amazon or social) and want rule-based automation and to connect the tool to AI assistants via MCP.
- Choose Adalysis if you work only on Google Ads and Microsoft Ads, value deep audits and want unlimited accounts and users with a long free trial.
- Try both on the same account: the Adalysis trial and Optmyzr's 30-day guarantee let you compare without commitment.
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Frequently asked questions
Which one is cheaper?
It depends on your monthly spend: both price by ad spend tier. Use the selector on each official page with your figure.
Do they have a free trial?
Adalysis offers 30, 45 or 60 days depending on plan. Optmyzr offers a 30-day money-back guarantee on the first subscription.
Do they work with Meta Ads?
Optmyzr does: Meta and LinkedIn tools are included in every plan. Adalysis focuses on Google Ads and Microsoft Ads.
Does Adalysis show up as a user on my Google Ads account?
No. According to its website, it does not appear as a user or manager and makes no changes without your explicit permission.
Is there a lock-in?
Neither requires a contract on standard plans. Optmyzr doesn't refund unused days; Adalysis charges for the month in progress.
Sources
Illustrations created with AI; they do not show real products or interfaces.
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