Comparison · Meta Ads
Madgicx vs Birch (formerly Revealbot): a Meta Ads comparison
Updated: · PPCradar by Modernitos · how we work
Contents
Madgicx and Birch (formerly Revealbot) are platforms for managing and automating social ad campaigns, with Meta at the centre. Both charge by monthly spend. Madgicx presents itself as an "Ecom Ad Cloud" with everything in one place; Birch focuses on automation rules, reporting and ad launching across Meta, Google, Snapchat and TikTok.
The comparison in one table
| Item | Madgicx | Birch |
|---|---|---|
| Focus | Ecommerce: automation, targeting, analytics and ad management | Rule-based automation, reporting and ad launching |
| Platforms | Meta-centred; reports with Meta Ads, Google Ads, GA4, Shopify, Klaviyo and TikTok | Meta, Google, Snapchat and TikTok |
| Plans | Madgicx Pro Complete (price "inside the app") and Tracking Pro add-on at $49/mo | Essential ($49/mo), Pro ($99/mo) and custom Enterprise, at the selector's default tier |
| How price is set | By monthly spend (from under $1K to $30K+) | By monthly spend across all connected accounts |
| Billing | Monthly, quarterly or annual | Monthly or annual (12 months for the price of 11) |
| Trial | 7 days free | 14 days free, no card |
Madgicx: all-in-one for ecommerce
According to its pricing page, the Madgicx Pro Complete plan bundles AI-powered automation, targeting, analytics and ad management. The price is not on the website: Madgicx says "see price inside the app" after you pick your monthly spend. The Tracking Pro add-on ($49/month per connected account) adds server-to-server tracking for Facebook ads and enhanced conversions with Facebook Click ID support.
Its One-Click Report combines data from Meta Ads, Google Ads, Google Analytics 4, Shopify, Klaviyo and TikTok in dashboards you can share via a public link or export to PDF. The 7-day trial includes access to everything and up to 5 dashboards.
Birch: rules and control
The Birch pricing page shows three plans. Essential includes workspaces, post boosting, reports, an activity page and Slack integration. Pro adds what most people want Birch for: automated rules and strategies, Explorer, Launcher, Stage (free version), top audiences, custom metrics, a custom and lookalike audience builder, and integrations with Google Sheets, AppsFlyer or Hyros. Enterprise adds onboarding and tech setup help and premium support.
Which one to choose?
- Choose Madgicx if you are a Meta-focused ecommerce brand and want analytics, creative, targeting and first-party tracking in one tool.
- Choose Birch if what you need is rule automation (pause, scale, launch) across several social platforms and Google, with published prices and a 14-day trial with no card.
- Before paying, check the exact price for your spend on both: Madgicx only shows it inside the app.
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Frequently asked questions
Is Birch the same as Revealbot?
Yes. Revealbot was renamed Birch in October 2024.
How much does Madgicx cost?
Its website does not publish the Pro Complete price: it says "see price inside the app" based on your spend. The Tracking Pro add-on costs $49/month.
How much does Birch cost?
At its selector's default tier, Essential is $49/month and Pro $99/month billed monthly; the price rises with spend.
Which has the longer trial?
Birch: 14 days with no card. Madgicx offers 7 days.
Which Birch plan includes automated rules?
Pro and Enterprise.
Sources
Illustrations created with AI; they do not show real products or interfaces.
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