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PPC NewsGoogle Ads, Meta Ads and the rest of paid media, every day

Every day, the paid media stories that matter to PPC professionals, agencies and advertisers: date and outlet, links to the original source, an importance level, and facts kept apart from our analysis and opinion.

An academic study of 1,898 shops estimates a paid ChatGPT visit is worth $0.89, against $2.45 on Google.

Today’s stories

3D illustration of a clay balance with a glass chat bubble on one pan outweighed by a stack of amber coins on the other, beside a magnifier and descending bars.HighLast 24hStudy puts a paid ChatGPT visit at $0.89 for shops, against $2.45 on GoogleIt is the first large-scale independent figure on how ChatGPT ads perform for online shops, just as many advertisers decide whether to move budget there.PPC Land
  1. 3D illustration of a blue clay phone under a glass dome, a tube of coloured beads, a coral shopping bag and a calendar with a lime ring.02 · Meta pixelMeta pixel will start measuring conversions on customer devices on 12 NovemberHighOver 24h · 28 Oct
  2. 3D illustration of a glass envelope above a clay ID card with an empty portrait slot, a blue shield and a magnifier.03 · SecurityAdvertiser says Google Ads strategists are writing with AI-generated names and photosMediumLast 24h
  3. 3D illustration of a blue clay globe with ten lime pins, glass orbit rings, a conversation bubble holding an amber tag and a search bar.04 · AI ModeAds in Google's AI Mode reach 10 more countries; Brazil, Mexico and the UK planned for Q4HighOver 24h · 28 Oct
  4. 3D illustration of a fan of clay feed cards with a glass form card rising from it, blank fields and a lime button, pulled by a blue magnet.05 · X AdsX opens its lead generation ads to all advertisers worldwideMediumOver 24h · 31 Oct
  5. 3D illustration of lime, amber and coral clay price tags falling through a glass funnel into three separate trays.06 · PromotionsGoogle Ads adds a "promotion offers" section with three statusesLowLast 24h

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How each story is built

  • Date, time and outlet of the original publication, in UTC.
  • Verifiable links: the official announcement whenever there is one, plus a reputable outlet.
  • Importance (High, Medium, Low) and one line on why it matters for advertisers.
  • Facts, Analysis and Opinion in separate blocks, so you always know what the source says and what we think.
  • A freshness label: «Last 24h», «Over 24h» with its date, or «Date not verified».

What we cover

Google Ads, Meta Ads, Microsoft Advertising, TikTok, LinkedIn, Amazon Ads, X and other ad platforms: product launches, policy and measurement changes, deadlines and data that affect campaigns and budgets. We prioritise what was published in the last 24 hours and never invent stories or sources: if a date cannot be verified, we say so. Each edition ends with open questions to watch over the next few days.

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